Marketing+Use+Case+'Hair+Streaker'

To introduce products to the market, we should follow some steps: media type="custom" key="26306568"


 * 1- Situational Analysis:**
 * Singapore:vibrant and colorful.
 * 1 out of 5 Singaporeans like to color their hair, out of these 1 in every 4 find that its expensive to go to salons. "purpose audience and segmentation"
 * Already existing product available only in the US market. "competition analysis".
 * not enough awareness about the existence of such products.

__*Primary Market__:-youth between 15-25 years. -annual family income between 30000-75000. -attending to parties/socially active. -adventures. -trendy. __*Secondary Market__:-Women between 25-40 years. -young men.
 * 2-Target Market**:

describes the features of the product we want to introduce, the attractive points that will attract every single one from the audience and more. -casing to hold color -detachable casing. -lever mechanism to squeeze out color. -push lever. -comb teeth which dispense color. Polystyrene which is light weight,easy recyclable,used in landfills and minute molding.
 * 3-Product Description:**

STRENGTH:
 * 4-SWOT Analysis:**
 * improved hair coloring outcomes and confidence.
 * professional look, all done at HOME.
 * optimized hair collaboration process.
 * minimized hair damage.
 * create creative hair coloring possibilities.

WEAKNESSES:*market response currently unknown.
 * product looks complicated to handle.
 * too many removable parts in products.
 * warm water washing required when a new color needs to be replaced.

OPPORTUNITIES:*instant hair streak market untapped. THREATS:*response of competitions.
 * collaboration with famous hair color brand.
 * enhance product to make it more visually attractive.
 * dependency on existing color manufactures.

Product:*helps streak hair while combing. Place:*retail outlets. Pricing strategy:*will charge with PLC. Promotion:*promotional kiosks.
 * 5-Marketing Mix '4ps':**
 * detachable teeth can be cleaned.
 * detachable holder that consists of 3 cylinders for adding color and 1 for drying agent.
 * malls.
 * 9.98$.
 * TV commercials.
 * Magazine advertisements.


 * 6-Marketing Strategy Through PLC:**
 * 7-Value Proposition:**