01+Understand+Marketing+Mgmt

Part I. Understanding Marketing Management, Introduction To achieve a common understanding about Marketing Management, well cover part I, which include 2 main chapters: Chapter 1. Defining Marketing for the 21st Century , Chapter 2. Developing Marketing Strategies and Plans

In Chapter 1, the author tries to lay foundation by reviewing important marketing concepts, tools, framework and issues. Students should be able to differentiate between advertising /promotion techniques and marketing.





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Published by Mohamad shashtari


 * Chapter 1:Defining Marketing For The 21st Century **


 * Chapter 2 : Developing Marketing Strategies and Plans **

Marketing Management 12th edition