z+Lectures+Notes

Lecture notes

P * Q - FC + (VC*Q) = Revenue -- Org. Performance _-

Marketing, Value Delivery Choosing ( segments), Provide, communicate

( Scarcity, Monopoly) Perfect Competitive Markets

Customer's willingness to pay, Customer's ability to spend.

Relation Value = Price Quality = Price Brand = Price

Value chains Michael Porter

Competitive and comparative Advantages

Core Competence Strategic Business Units SBU